Over the last couple of years we have been working closely with a number of the best marketing agencies in the country to help them seed their viral campaigns on the web whether that is news, video, apps or even music. It's the best part of the job and we get to play with some amazing content and stunning videos from all kinds of different sectors and as long as the content is good we are happy to help. The video we are working on this week comes from our good friends at The Lift Agency and is for a new product called Football Flick Urban. The Football Flick Urban is a three Dimensional multi user football skills trainer, which consists of ...

Google’s latest announcement has made it official that selling page links and including paid-for placements on your blog can and will damage your PageRank. In the announcement Matt Cutts, Google’s Head of Web Spam stated that ‘selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations.’ Such action has been taken out recently on the florist giant Interflora for breaking Search Engine Optimisation guidelines by manipulating links to improve its PageRank. Penalisation of Interflora is the latest proof that even the largest brands are not immune to Google’s rules and regulations. Currently as punishment Interflora doesn’t show up on Google for the majority of it’s search ...

Google Regular pranksters Google certainly did not disappoint this year! Now I could probably write a whole post purely on Google’s April Fools stunts from yesterday, but I’ll cut to the chase: Google Nose: First up is Google Nose, as its name implies, the service lets you search to find out what your queries smell like. You make think that only an idiot would believe it, but after reading some long technical words, many of us must have pulled our screens a little closer and had a sniff! Google Maps Treasure Mode: Google created a treasure map mode on Google Maps along with a video announcement telling us that the ‘Google Maps Street View team’ have found a treasure ...

Communicating with your loved ones from beyond the grave has always been a task left to the mediums and Derek Accoras of our day, but now the creepy séances, flickering candles and moving objects are a thing of the past. As long as the dead had Twitter, they can stay alive via a new Twitter app, LivesOn by favouriting tweets and posting links to topics they once liked. Your loved and lost can truly stay alive through the power of social media, but is this revolutionary or just down right creepy? It’s evident that ...

We have been busy in the office this week – check out our new shiny social wall courtesy of the inimitable Sally Cossins. So to celebrate our work and following the kindness of one of our lovely clients Audio Technica, we’re able to offer one of you lucky people the chance to win a fabulous pair of ATH-CKS55 In-Ear Headphones, worth £45! They offer outstanding noise quality and cutting edge bass and even come with a pouch so they don’t get tangled up in your pocket when you are out and about. We wanted to ...

Prior to my internship with Dinosaur PR, I had no idea what Public Relations was and how it worked. Having gained three months experience now, I am amazed at how much I have learned in such a short period. Here is my list of tips that I have learnt from working with the Dinosaur team: - Firstly, to succeed in PR you need to have excellent written and verbal communication skills. Be it writing a press release, a blog or presenting a proposal, they are not just needed in Public Relations and Social Media, but this applies to employment in general. - Ask questions. When you start work in the industry, you’re bound to not understand everything, so it is ...

Companies’ use of Facebook will benefit greatly from the recent news that Stipple, the interactive picture app that allows us to add greater detail to images, has finally teamed up with Facebook. With online marketing having been around now for a number of years, companies are always needing fresh and exciting ways to attract new customers. This could be one such method to attract greater levels of traffic to their social media and website pages. ...

Despite already enabling us to share our pictures from Instagram and our videos from YouTube, Twitter now has a new way to share videos within its tweets. Twitter has shown us how brands can connect with their target audience, by providing an open door to the vast ocean of consumers. Due to the concise nature of Twitter posts, the public give every word they tweet the full consideration that they need to give to produce an accurate response or opinion that they have in mind. The function of the RT (retweet) for the average person can boost promotion of brands; it provides free advertising. Video sharing presents an interesting marketing opportunity. Step forward - Vine. Vine is the ...

If we have a Twitter, Facebook, Myspace, Bebo or Google plus accounts, are we instantly deemed criminals? Following a report from the Guardian.co.uk this could now be the case.... The report was recently carried out by the Government’s chief scientist and highlighted that those of the general public, who are expressing their daily lives online in many different platforms, could be deemed as suspicious individuals who could potentially be stirring up rises such as the London riots. The report also stated that online communities are isolating and alienating the elderly societies of our country. Does this mean that we have become so involved in our online communities that the reality of real life beyond the computer and the social networks have merged ...

This weeks’ announcement that Facebook is to release its’ own search engine to rival Google will mean that businesses have a great new tool to help market themselves to potential customers online. The new feature, called “Graph Search,” will allow users to make searches for a variety of things, such as places to eat, retail shops and days out. However, unlike Google, Facebook’s search engine will be tailored to the network of each individual user. As digital PR specialists, ...